| A | B |
|---|
| Product/service mgmt | designing, developming, maintaining, improving and acquiring products or services so they meet the customer needs |
| Distribution | getting the product into the hands of the consumer |
| Selling | direct and personal communication with customers to improve business decision making |
| Marketing/Info Mgmt | gathering and using information about customers to improve business decision making |
| Financing | company budget for business/marketing efforts; providing a way to pay for something |
| Pricing | the process of establishing and communicating vaules or cost of goods |
| Promotion | using advertising to communicate information about products |
| tangible | something you can touch |
| intangible | something you cannot touch |
| marketing | process of developing, distributing, promoting products, goods or services, to satisfy customers needs and wants |
