| A | B |
|---|
| demography | is the statistical characteristics of a population |
| employment rate | Kind and number of jobs available |
| inflation | A period of rapid increase in the price of goods and services |
| recession | An extended period of slow economic growth |
| government regulations | Fiscal policies affect personal & business spending |
| technology | The use of mechanical or electronic devices to manipulate information and objects |
| media | Communications that reach large audiences with the aid of publication devices |
| supply | Goods and services available to the consumer |
| demand | Consumer desire to purchase as compared to availability |
| market response | How quickly the market adjusts to supply versus demand |
| needs | Items to survive |
| wants | Not essential but desirable |
| values | A person’s belief about what is important and desirable |
| specific | State exactly what is to be done with the money involved |
| measurable | Write the exact dollar amount the goal is for |
| attainable | Determine how it can be reached (often determined by a budget) |
| realistic | Do not set goals for something unattainable or out of reach |
| time bound | Specifically state when the goal needs to be reached |
