| A | B |
|---|
| integrated | Marketing is considered an essential part of the business. |
| market opportunities | new markets and ways to improve a company;s offerings in current markets. |
| strategy | A plan that identifies how a company expects to achieve its goals. |
| market segments | groups of similar consumers within a larger market. |
| market opportunity analysis | studying and prioritizing market segments to locate the best potential based on demand and competition. |
| target market | clearly defined segment of the market to which a business want to appeal. |
| decision | choice among alternatives |
| channel of distribution | Made up of all of the businesses involved in completing marketing activites as products move fromt he producer to the consumer. |
| Channel members | businesses used to provide many of the marketing functions during the distribution process. |
| non-business organization | primary focus is not products or services for a profit. |
