| A | B |
|---|
| Entrepreneurship | a field where a person provides the necessary skills, time and money to start a new business venture |
| Stereotypes | A standard conception or image held in common by a group of people |
| Ethics | Values and priciples that guide decisions |
| Leadership | Involves guiding a group or business towards thier goals |
| Integrity | adherence to moral and ethical principles; coundness of moral character; honesty |
| Initiative | doing what needs to be done without having to be prompted by others |
| Customer Service Mindset | the belief that the customer is the most important priority of the business |
| Nonverbal Cues | a form of communication without using words. can include: eye contact, posture. gestures, facial expressions, movement |
| Brand Promise | A statement that lets the customer know what they can expect from a company's products/services |
| Customer Relationship Management | A field that combines marketing information management with customer service. the goal is to create relationships with customers through personal communications |
