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Fashion Marketing - Unit 3 - Fashion Trends

FM Text - Chp #5 Types of Fashion and Trends

AB
linesgroups of styles and designs produced and sold as a set of related products
hardlineslines of products that are non-textile (fabric)
softlineslines of products made from textile (fabric)
apparelall clothing
accessoriesfashion items added to complete an outfit
home furnishingsfashion product category that includes textile (fabric) used to decorate a home
fashion cycleperiod of time or life span which the fashion exists
fashion movementongoing motion of fashions moving through the fashion cycle
trickle-down theorytheory that states the movement starts with the wealthy then moves to the general public
trickle-up theorytheory that states the movement of fashion starts with lower-income levels then moves to the wealthy
trickle-across theorytheory states that fashion acceptance begins among all classes
fashion leadertrendsetters or individuals who are the first to wear a style
fashion trendthe direction of the movement of fashion that is accepted in the marketplace
fadfashion that is popular for a short period of time



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