| A | B |
|---|
| Final Consumers | Goal of channels of distribution is to move products form producers to this |
| Benefit to consumers | making products available when and where consumers want is this |
| Benefit to business | Being able to get products to consumers more effeiciently and effectively is this |
| Target markets | Businesses rely on marketing information to determine these |
| Costs | These for promotion are often shared by channel members |
| Installation | Retailers often negotiate with consumers on delivery, price and this |
| Quantity | When wholesalesrs break down larger shipments fromproducers for retailers he is reducing the discrepancy of this |
| Assortment | When Retailers buy a variety of products from many producers and make them all available for sale in one place they are reducing the discrepancy of this |
| Risk | In addition to cost, channels of distribution allow members to share in this |
| Value | Channel members add this to a product by performing channel activities expertly |
| Effective | In order for channels to be this, they must be properly managed, have common goals, and share tasks well |
| Quality | Channel members must share equal committments to this of the products |
| Objectives | The first decision that marketers must make when managing channels is setting these |
| Direct Channel | When all middlemen are eliminated |
| Distribution Intensity | This is determined so that marketers can achieve Ideal Market Exposure |
| Intensive | This type of pattern is used when trying to reach the greatest number of consumers possible |
| Exclusive | A pattern used for specialty equipment such as machinery or airplanes |
| Channel length | Total number of channel members in a channel |
| Performs best | A channel task should be performed by the member who does this |
| Vertical | when producers think retailers aren't working hard enough it would be an example of this conflict |
