| A | B |
|---|
| form of communication to encourage customers to buy | promotion |
| H.T. buys equipment for Little League | They are the sponsor |
| organizations use promotion | to inform, to persuade and to remind |
| SEM promotions: | websites, autograph sessions, etc |
| Stadium event promotions | designed to facilitate fan participation |
| Inside stadium promotions | ex. lucky seat giveaways |
| Walk in promotions | visors/caps given when you enter the stadium |
| Institutional promotion designed to: | create positive image, establish goodwill, and increase customer loyalty |
| ex. of institutional promotion | Camp Mariah and NBA Read to Achieve |
| Product promotion | designed to stimulate sales, used to launch new products |
| Product promotion | Musician promoting release of new single |
| Any paid non-personal form of advertising | advertising |
| Forms of advertising | TV, magaziine, direct mail, internet |
| sales promotions | activities encouraging someone to buy something |
| ex. of sales promotion | give-aways, sweepstakes, coupons |
| personal selling | face-to-face (shoe store) |
| Public relations | activities a business uses to maintain good relations with the community |
| internal community | Coke provides employees with annual picnic |
| external community | Pepsi donates tickets for kids to go to circus |
| sponsorship | providing support for a group that will brinig recognition to your company |
| H-T. buys equipment - shirts for little league team | ex. of sponsorship |
