| A | B |
|---|
| allocentric | Psychological term referring to someone who enjoys varied activities and gets a thrill from the unexpected. |
| cook-chill | Technology used in large institutional food service operations to increase efficiency and to maintain food quality. |
| demographics | Statistical study of the characteristics of human populations used to identify markets. |
| expansion | Phase of growth in a business cycle, during which time there is an increase or upswing in economic activity. |
| midcentric | Psychological term referring to personalities that fall between the allocentric (adventuresome) and the psychocentric (nonadventuresome). |
| trading blocs | Associations, usually between or among governments, that encourage, regulate, and/or restrict elements of trade. |
| psychocentric | Psychological term referring to someone who is non-adventurous or self-inhibited. |
| psychographic research | Research that attempts to classify people's internal motives and behavior. |
| technology | All the ways people use discoveries and inventions to satisfy need; generally refers to industrial technology. |
| socioeconomic | Relating to both sociology and economics. |
