| A | B |
|---|
| Applied Research | Focuses on previously researched problems for the purpose of developing practical solutions or applications |
| Basic Research | This research is theoretical in nature since the success of the project and its potential applications are uncertain. |
| Experimentation | Involves changing one or more independent variables and measuring the impact of this change on a dependent variable. |
| Garbage Survey | Involves keeping a systematic tally of which menu items are thrown away rather than eaten by guests. |
| Market Research | The systematic study of any issue, problem, or phenomenon related to the marketing of a product or service. |
| Observation | A primary research technique that relies on the actual behavior of research subjects rather than on statements about their behavior. |
| Primary Research | Uses original data collected specifically for a particular research project. |
| Representative Sample | A small sample of a targeted population group that is designed to represent the entire targeted group. |
| Research Instruments | Questionnaires and other forms used to survey a selected group of people. |
| Research | A systematic process for solving problems or testing new ideas. |
| Request for Research Proposal | Sent to outside research consultants to get information on how they will approach the research problem and what they will charge for their services. |
| Secondary Research | Uses data collected by others, often for purposes other than the particular research project in question. |
| Survey | The data collection technique most often used in primary research. |
| Time and Motion Research | A direct observation technique researchers use to observe and record employee actions as they perform tasks. |
| Guest History Files | An internal source of secondary data. |
| Secondary Data | Can be obtained from internal and external sources. |
| Primary Data | Consist of information collected for the specific purpose at hand. |
| Survey Research | The most widely used method of primary data collection. |
| Telephone Interviews | The best method for gathering information quickly. |
| Hardest step in Research Process | Identify the problem and establish objectives |
