| A | B |
|---|
| The collection of information about consumers. | Data-base Marketing |
| Selling information that is personal and recieved in the mailbox. | Direct Mail |
| A two-way communication between a rep. of company and customer. | Personal Selling |
| Business to Business selling | B2B |
| Communicating with customers via the telephone. | Telemarketing |
| The exchange of goods and services from producer to consumer for a price. | Selling |
| Selling executed through a website or e-mail. | Internet selling |
| B2B selling that takes place in a manufacturer's showroom. | Inside sales |
| B2B selling that takes place at a customer's place of business. | Outside sales |
