| A | B |
|---|
| A ____________ includes people who share similar needs and wants, and can purchase a company’s products. | market |
| A _________________ includes information such as ethnic background, age, income level, and geographic location. | consumer profile |
| _____________ involves having a product available at a certain time of year or day. | Time utility |
| Selling exercise equipment through catalogs mailed to ABA members and other athletes is an example of __________________. | place utility |
| Which of the following utilities involves making products? | form utility |
| Jared asked his mom to buy him Coco Puffs after watching a TV commercial. To what group does he belong? | a consumer market |
| Which economic utility increased when fast-food restaurants began accepting credit cards? | possession utility |
| When Angela checked out of her hotel, she completed a research form rating the hotel's service, food, and accommodations. This is an example of what marketing core function? | marketing information management |
| What does a miniature golf business provide to its customers? | a service |
| Informing, persuading, or reminding potential customers about a good or service is called ____________________. | promotion |
| Birthday Bears, Inc., has just received an order for 1,000 units from Unique Gifts. This is an example of a(n) ____________________ market. | organizational |
| To increase the ____________________ utility of their products, some retailers offer installment or layaway plans. | possession |
| The employees of a home-improvement warehouse are expert craftspeople who enjoy giving their customers advice about do-it-yourself projects. The employees' advice increases the ____________________ utility of their goods. | information |
| When a product’s demand and production increase, ____________________ usually decreases. | price |
| Shopping at Target and paying cash for your purchases is a marketing strategy called ____________________. | pricing |
| At the end of summer each year, the local office-supply store stocks school supplies to increase the school supplies’ ____________________ utility. | time |
| Greenfield’s Dairy wants to introduce a new low-fat ice cream to increase its sales by using a ____________________ marketing strategy. | product |
| deciding how much to charge for goods and services | pricing |
| planning, promoting, and distributing products | marketing |
| the added value of a product in economic terms | utility |
| Product, price, place, promotion | marketing mix |
| Providing customers with goods and services they want | selling |
| tangible items | goods |
| deciding how goods get into customers hands | channel management |
| obtaining, developing, or improving a product | product/service management |
| businesses that buy products for use in their operations | organizational market |
| percentage of total sales generated by competing companies | market share |
