| A | B |
|---|
| (st.) is administered by (so.) | to manage the work or money of a company or organization |
| to convince (so.) to do (st.) | to persuade someone to do something |
| to channel (st.) to (sw.) | to control and direct something such as money or energy towards a particular purpose |
| a survey | a set of questions that you ask a large number of people in order to find out about their opinions or behavior |
| the sex of (a person) | all men, considered as a group, or all women, considered as a group |
| the income of (so.) | all the money that a person receives regularly, for work or for any other reason |
| a sector of (the economy) | the industries and services in a country that are owned and run by private companies or the government, private or public, respectively |
| an innovative (product) | a way of doing something is new, different, and better than those that existed before |
| an explicit (reason) | expressed in a way that is very clear and direct |
| an implicit (meaning) | suggested or understood without being stated directly |
| to publish (an advertisement) | to arrange for a book, magazine, or other creative work to be written, printed, and sold |
| to invoke (a feeling) | to make a particular idea, image, or feeling appear in people's minds by describing an event or situation, or by talking about a person |
| a domestic (product) | relating to or happening in one particular country and not involving any other countries |
| to export (st.) to (sw.) | to sell goods to another country |
| a gimmick | a trick or something unusual that you do to make people notice someone or something - used to show disapproval |
| a task | a piece of work that must be done, especially one that is difficult or unpleasant or that must be done regularly |
| the packaging of (a product) | the container or material that a product is sold in |
| a slogan | a short phrase that is easy to remember and is used in advertisements, or by politicians, organizations, other groups or individuals |
| a catchy (idea) | music, phrases, or ideas that are easy to remember |
| a competing brand | products or other things that are trying to be more successful than each other |
| to hint at (the meaning) | to suggest something in an indirect way, but so that someone can guess your meaning |
| an inviting (home) | something that is very attractive and makes you want to be near it, try it, taste it, or have it |
| to associate (x) with (y) | to make a connection in your mind between one thing or person and another |
| to put forth effort (to do st.) | to use a lot of time and energy when you are doing an activity |
| a focus group | a small group of people that a company, political party, or other organization asks questions in order to find out what they think of their products, actions, etc |
