| A | B |
|---|
| incentive | reward used to encourage spending |
| commission | percentage of sales income given to sales person |
| trading up | convincing customers to buy higher-priced items than they intended |
| decor | the way in which a store or business is decorated |
| slogan/jingle | catchy songs, rhymes, phrases used to help consumers remember products |
| logo | graphics or symbols that represent a company, used to identify products |
| beauty appeal | product that makes you this beautiful, make you like this person |
| testimonial | positive statement made by a person who is endorsing a product or service; usually a famous person |
| endorsement | advertising message that reflects opinions, beliefs, findings or experiences of a person or group other than the advertiser |
| escape | associating products with beautiful, adventurous settings to create the illusion of escape of viewers |
| lifestyle | associating a product with a desirable style of living |
| bandwagon | attempting to convince consumers that everyone is using the product |
| rebel | associating products with behaviors that contradict societal norms |
| unfinished comparison | claiming a product "works better".....better than what? |
| group identification | message that, if you use this product, you will fit in with a certain group |
| trendsetter | message that if you use this product, you will stand out from the crowd |
| hidden fears | a strategy of playing on the fears of consumers |
| before and after comparison | "before" and "after" pictures show results of a product or treatment |
| traditional values | trying to associate with home and family |
| puffery | exaggerated claims intended to increase a product's reputation or appeal |
| loss leader | item priced below the retailer's costs in order to attract customers |
| price comparison | offering products below retail value or implying that the same item is sold at higher prices at other stores |
| bait and switch | retailer advertises a product that it has no intention of selling, hoping to persuade consumers to come and buy a product at a higher price; customer is often told that the "bait" product is "sold out" |
| false gift | promise of a free gift that actually requires that another item be bought first |
| introductory offer | indicates new merchandise selling at a price that will soon increase |
| deceptive pricing | advertising a "sale" price that is actually no better than the everyday price |
| hidden catch | when details of an offer are not all clearly disclosed----extra charges, processing fees, other restrictions. |
