| A | B |
| administrate | carry out / to manage |
| channel | to convey through / direct / guide |
| convince | gain the confidence of / brainwash |
| domestic | household |
| explicit | specific / accurate / clear |
| export | sell or trade abroad |
| implicit | implied / not directly expressed |
| income | money earned by work or investments |
| innovate | to introduce something new or make changes to something |
| invoke | call upon / appeal to something |
| publish | issue / have printed / announce |
| sector | area / subdivision |
| sex | male or female gender |
| survey | analysis / study / examine |
| marketing | the act of selling in a market (advertising, shipping, storing and selling) |
| strategy | plan of action / approach |
| slogan | expression / catchphrase |
| consumer | customer / buyer |
| powerful | strong / effective |
| brand | type / kind / make |
| complex | complicated / hard to understand |
| hint | indication / suggestion |
| consultant | professional advisor |
| advertisement | announcement / public notice of sale |
| widely | broadly / extensively |