| A | B |
|---|
| marketing | The process of planning, pricing, promoting, selling, and distribution products to satisfy customers' needs and wants. |
| goods | Tangible items of monetary value that satisfy needs and wants. |
| marketing concept | Businesses should satisfy customers' needs and wants while making a profit. |
| utility | An attribute of a product or service that makes it capable of satisfying consumers' wants and needs. |
| market | People who share similar needs and wants and are capable of buying products. |
| consumer market | Consumers who purchase goods and services for personal use. |
| market share | A company's percentage of total sales volume generated by all competition in a given market. |
| target market | A group of people identified as those most likely to become customers. |
| customer profile | A list of information about a target market, such as age, income level, ethnicity, occupation, attitudes, lifestyle, and geographic residence. |
| marketing mix | The four basic marketing strategies, called the four P's: product, place, price, and promotion. |
| services | Intangible items of monetary value that satisfy needs and wants. |
| industrial market | Businesses that buy products touse in their operations; also called the business-to-business market (B-to-B or B2B) |
