| A | B |
|---|
| Information regarding ethnic backgrounds and household income facilitates _____________________. | market segmentation |
| A marketing plan is a formal written document which directs a company’s ____________ for a specific period of time. | activities |
| A time frame will help determine if a marketing plan ______________ has been reached. | objective |
| According to the U.S. Census Bureau, the most racially and ethnically diverse age group is _____________________. | According to the U.S. Census Bureau, the most racially and ethnically diverse age group is Generation Y. |
| Businesses can use database technology to provide products to a specified ___________________. | target market |
| Discretionary income might be used to buy this item | magazine subscriptions |
| According to the text, which U.S. ethnic population is declining, relative to other ethnic populations? | Caucasian |
| The Cracked Pot Potteryware company decided to sell its coffee mugs in the local coffee houses. What type of marketing decision was this? | place |
| The Music Stand direct-mail company wants to send catalogs to music teachers, dancers, and other music consumers. What type of data would be helpful in this endeavor? | psychographic |
| The Good Ol' Barbecue Sauce Company began marketing a new sauce that includes spices often found in Asian cuisine. How is the company segmenting its market? | demographics |
| An expectation that reflects a marketing plan’s objectives is called a(n) _________________________. | performance standard |
| ____________________ most appreciates advertising that includes images, hip music, and humor. | Generation X |
| nformation about the values and attitudes that shape consumers' lifestyles is called ____________________. | psychographics |
| A company's review of its staff, financial situation, production capabilities, and marketing mix can all be found in a _________________________. | company analysis |
| Political, economic, socio-cultural and technological are four areas that make up a _________________________. | PEST analysis |
| A combination of geographic, demographic and psychographic data about a group of people can be used to create a customer ____________________. | profile |
| The state of the ____________________ shapes both business costs and consumer spending. | economy |
| The four basic marketing decisions are price, place, ____________________, and promotion. | product |
| Research and development along with plans for new facilities will stop or slow down during a _______________. | recession |
| money left after taking out taxes | disposable income |
| characteristics such as age, gender, ethnic background, income | demographics |
| putting a market plan into action and managing | implementation |
| product information gathered from Internet use | Generation Y |
| separating large groups into smaller, precise groups based on characteristics | market segmentation |
| analysis of outside influences on an organization | PEST analysis |
| brief overview of entire marketing plan | executive summary |
| a combination of four strategies used to market a product | marketing mix |
| information about where people live | geographics |
| alert to changes in laws and regulations | external opportunities |
