| A | B |
|---|
| vendor | supplier |
| Foot Locker | Retailer who had problems with Nike regarding distribution of products. |
| e-commerce | Buying and selling goods on the Internet. |
| bailout | Loaning or giving money to a company that is in danger of failing in an attempt to save it. |
| proprietary | Something that is protected by secrecy. |
| domain | On the internet, it consists of a set of network addresses. |
| word-of-mouth | Passing of information by verbal means. |
| concept | idea |
| adjuster | Insurance professional who determines the extent of the company’s liability when a claim is submitted. |
| iconic | widely known; legendary |
| Best Buy | Leading consumer electronics retailer in the United States with over 1,000 stores. |
| Ford | Largest car manufacturer in the US who refused government bailout monies. |
| Dell | Computer company who originally believed the best way to sell computers was through direct selling. |
| Campbell's | Leading soup producer that over 85% of the people consume |
| Dr Pepper | The oldest of the major brands of soft drinks in America. |
| Five Guys | Business that didn't believe in advertising and employs secret shoppers to check up on their stores. |
| Food Network | Television station that provides instructional information during the day and entertainment programming at night. |
| Geico | Major automobile insurer. |
| Facebook | The largest social network on the Internet. |
| channel strategy | A set of decisions that identifies the path a product must take from producer to end user. |
