| A | B |
|---|
| Some companies build _______________ by advocating for community issues. | good will |
| The format of a company’s news releases _______________ with every announcement released. | stays the same |
| Some supermarkets offer regular customers store checks tied to the amount of groceries they purchase per quarter. This offer is an example of __________ marketing programs. | loyalty |
| Businesses spend more money promoting to ______________ than to customers. | other businesses |
| An advantage of _____________ is that it costs less than other forms of promotion. | publicity |
| What type of consumer promotion is an art contest run by a cereal company that is offering a trip to Disneyland for the winner? | incentives |
| What is a special price discount that is given as an incentive to wholesalers and retailers? | promotional allowance |
| The business often has the least control over which type of promotion? | publicity |
| Outward Bound is selling a backpack together with a pair of hiking boots at one-third off their regular combined price. What type of promotion is this? | deal |
| The Green Place is a gift store selling items that are compatible with ecological issues. Chris coordinates all of the marketing activities of The Green Place so that the store projects the right image to its customers. What is Chris directly involved in? | sales promotion |
| ____________________ is the type of nonpersonal promotion in which a business can use a variety of media for presentation. | advertising |
| A promotional ____________________ is a cost-effective combination of strategies designed to reach a company’s goals. | mix |
| A __________________ is a display that offers new ways for stores to improve customer service. | kiosk |
| A sales force ____________________ is an award given to managers and employees who meet or exceed their company’s set sales quota for a product or product line. | promotion |
| Mrs. Kim received a small box of Maple Oats and found she liked it. So she bought a box of the cereal at the market. The sales promotion technique used a product ____________________. | sample |
| Jennifer works for New Wave Technology. She ensures that members of the press attend New Wave’s annual scholarship dinner, and that the company’s name is mentioned in any news articles about the scholarship winners. She works in the area of promotion called ____________________. | publicity |
| An airline and a car rental company might combine their promotional resources to create a campaign that increases sales for both companies. This arrangement is known as a promotional ____________________. | tie-in |
| Sales promotion activities targeted for manufacturers, wholesalers, and retailers are called ____________________ promotions. | trade |
| ____________________ selling involves communicating with customers directly through meetings, demonstrations, e-mail, or telephone communication. | Personal |
| publicity is news presentations that create ___________ of an organization in the market place | awareness |
| sales promotions are incentives that encourage customers to buy _____________________ | products or services |
| money a manufacturer pays a retail chain to place a product on store shelves | slotting allowance |
| advertising is a form of ________________ promotion | non-personal |
| a story sent to the media which is written by and about a company or organization | news release |
| interactive electronic media for people with similar interests | social media |
| convince a retailer to stock products being promoted | push policy |
| positive communication about a business | institutional promotion |
| an item such as a coupon or factory pack that is free to consumers as a condition of purchase | premium |
| negotiated right to use logos and names on retail products | sponsorship |
