| A | B |
|---|
| The owners of the Totally Outrageous Shoe Store decided to rent store space next to a music store where teenagers frequently shop. What did the owners’ decision add to their product? | Place utility |
| At the end of her one-week stay at a luxury hotel, Elena completed a form rating the hotel’s service, food, and accommodations. What is this an example of? | information utility |
| What does the owner of a miniature golf business provide her customers with? | a service |
| Which economic utility increased when Big Ed’s 24-Hour Diner began accepting Visa and MasterCard? | possession utility |
| Which of the following utilities is not directly related to marketing? | form utility |
| obtaining, developing, and improving a product | product/service management |
| deciding how much to charge for goods and services | pricing |
| the added value of a product in economic terms | utility |
| providing customers with goods and services they want | selling |
| planning, promoting, distributing products | marketing |
| tangible items | goods |
| percentage of total sales generated by competing companies | market share |
| businesses that buy products for use in their operation | industrial market |
| product, price, place, promotion | marketing mix |
| Market _________ is the process of classifying customers by needs and wants. | segmentation |
| A __________ lists information about the target market, such as age, income level, occupation, and lifestyle. | customer profile |
