| A | B |
|---|
| Behavioral Segmentation | Dividing consumers into groups according to their response to a product. |
| Channel of Distribution | The path a product takes to get from the producer to the consumer. |
| Demographic Segmentation | A way to segment markets based on vital statistics of the population such as age, race, gender, educatin level, income level, and occupation. |
| Direct Distribution | A distribution channel in which the producer sells goods or services to the final user. |
| Distribution | The transporting, sorting, and handling of goods on their way from the manufacturer to the consumer. |
| Fashion Merchandising | Specific marketing activities designed to have fashion-oriented merchandise at the right time, place, quantity, and the price to meet customer demand. |
| Financing | Obtaining the money needed to cover the costs of operating a business. |
| Geographic Segmentation | Segmenting a market based on where a person lives. |
| Indirect Distribution | A distribution channel in which goods or services are sold indirectly to the consumer through one or more intermediaries. |
| Market Segmentation | Dividing the entire market into smaller groups haveing similar characteristics. |
| Intermediaries | Channel members that help move products form producer to the financial consumer. |
| Market | The group of all potential customers. |
| Markering Concept | A business approach that directs all marketing efforts towards customer wants and needs. |
| Marketing Mix | A combination of decisions a business must make in order to best reach its target market |
| Marketing | The process of developing, promoting, priceing, and distributing products in order to satisfy customers wants and needs. |
