| A | B |
|---|
| marketing | the process of developing, promoting and distributing product to satisfy customers needs and wants |
| marketing concept | the idea that businesses must satisfy customers needs & wants |
| target market | specific group of people a business trys to reach |
| market segmentation | way of analyzing a market by categorizing into specific characteristics |
| demographics | statistcs that describe a population, such as age, gender, income, ethnic backround and education |
| phychographics | consumers based on social and phycological characteristics such as attitudes, interests and opinions |
| geographics | statistics about where people live |
| behavioristics | statistics about consumers based on their knowledge, attitudes, use, or response to a product |
| fashion merchandising | planning, buying, and selling of fashion apparel to offer mthe right merchandise to meet consumer demand |
| marketing mix | the four P's of marketing- product, place, price and promotion |
| channel of distribution | the path a product takes from the producer to the consumer |
| funtions of marketing | the activities that include: product/ service management, distribution, financing, pricing, marketing-imformation management, promotion, selling |
