| A | B |
|---|
| display | a presentation of merchandise to attract customers so that they will examine it and buy it |
| fixtures | permanent or movable store furnishings that are used to hold or display merchandise |
| promotion | any form of communication businesses use to imform, persuade or remind people about its products or to enhance its image |
| promotional mix | any combination of the four components of promotion: sales promotion, public relations and publicity, advertising, and personal selling |
| sales promotion | short term incentive used to interest customers in buying products |
| fashion shows | special theatrical events with live models presenting fashion apparel and accessories |
| public relations | promotional technique that uses any form of communication to create a positive image for businesses |
| publicity | non-paid messages that communicates information about a company's merchandise, services and activities |
| advertising | paid messages that businesses send out about its fashion products or ideas |
| fashion promotion plan | the detailed, written guide a business develops that states which promotional components will be used to reach specific goals in a period of time |
| brand | name, design or symbol that identifies a business or organization and its products |
