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| Video effects | special effects such as aged, black and white, fog, etc. You can also add transitions between clips to smooth or blend the change from one scene to another. |
| Clip viewer | add and arrange and edit clips in the clip viewer. |
| Timeline viewer | adjust audio and video timing in the timeline viewer. |
| Audio | audio clips display as audio waveforms in the timeline to help you visually see the audio as you edit it. |
| Cinematographer | specifically refers to the art and technique of film photography, the capture of images, and lighting effects, or to the person expert in and responsible for capturing or recording-photographing images for a film, through the selection of visual recording devices, camera angles, film stock, lenses, framing, and arrangement of lighting |
| Fade | a transitional device consisting of a gradual change in the intensity of an image or sound, such as from a normally-lit scene to darkness (fade out, fade-to-black) or vice versa, from complete black to full exposure (fade in), or from silence to sound or vice versa; a 'fade in' is often at the beginning of a sequence, and a 'fade out' at the end of a sequence. |
| Storyboard | a sequential series of illustrations, stills, rough sketches and/or captions (sometimes resembling a comic or cartoon strip) of events, as seen through the camera lens, that outline the various shots or provide a synopsis for a proposed film story (or for a complex scene) with its action and characters |
| Pre-Production | this is where the idea for the movie is conceived. The paperwork consists of a “Proposal” and a “Storyboard.” |
| Production | this is where you capture great footage. |
| Post Production | download footage onto the compute r and edit. Trim clips, put them in order and add effects, transitions, music, sound effects, and voice-overs. |
| Repetition | makes product or service familiar to consumer |
| Snob Appeal | associates product or service with a personality or lifestyle |
| Emotional Appeal | uses emotion to sell a product or service (pity, fear, patriotism, happiness,etc.) |
| Testimonial | someone endorses the product |
| Bandwagon | uses peer pressure to influence the consumer. If everyone else is doing it so should you. |
| Transfer | associates the product with words or ideas that may or may not be related to the product. The association seeks to transfer certain qualities to the product. |
| Plain Folks | the advertiser tries to identify its product with common people just like you. |
| Facts and Figures | uses technical words to impress the consumer |
| MAGIC INGREDIENTS | The suggestion that some almost miraculous discovery makes the product exceptionally effective |
| PATRIOTISM | The suggestion that purchasing this product shows your love of your country |
| PLAIN FOLKS | The suggestion that the product is a practical product of good value for ordinary people |
| WIT AND HUMOR | Customers are attracted to products that divert the audience by giving viewers a reason to laugh or to be entertained by clever use of visuals or language. |
| editing | Cutting and arranging material in order to decide its final sequence and content in an audio or video productio |
| script | The written version of an audio or video production that contains a list of characters and their dialogue |
| director | The person in charge of instructing the performers and guiding the camera work during a video production |
| producer | The person responsible for an entire audio or video production |
| digital compression | Reducing the size of a digital file by removing bits of data that can be recreated later |
| multimedia | A combination of different media into one presentation to create a more enriched and entertaining message |
| graphic communication | Sending and receiving messages using visual images and printed words or symbols |
| communication technology | The transfer of messages among people and/or machines through the use of technology |
