| A | B |
|---|
| print ad | An ad in a newspaper, magazine, telephone directory, or other publication |
| direct mail advertising | Printed advertising sent by mail to consumers’ homes |
| commercial | A brief, one minute or less, TV or radio ad used to promote a product |
| infomercial | A TV or radio ad that promotes a product and lasts 30 minutes or longer |
| pop-up ad | An ad that suddenly appears on a web page or in an email message |
| billboard | An ad posted on a sign along the highway |
| Federal Trade Commission (FTC) | An agency that regulates advertising to ensure that ads are fair and accurate |
| clearance sale | Sale to reduce existing product inventories |
| seasonal sale | Sale at particular times of year |
| going-out-of-business sale | Sale when a business is being liquidated |
| holiday sale | Sale during a holiday time |
| incentive | A reward used to encourage spending |
| coupon | A small paper clipping that entitles the holder to savings on a product |
| rebate | A partial refund of a product’s purchase price |
| sweepstakes | A drawing to select a winner of money or valuable prizes |
| commission | A percentage of sales income given to the salesperson |
| trading up | Convincing customers to buy higher-priced items than they intended |
| telemarketer | A person who sells a line of products over the telephone |
| door-to-door representative | A person who goes house to house selling a line of products |
| décor | The way in which a store or place of business is decorated |
