| A | B |
|---|
| Propaganda | The spreading of ideas, information, or rumor for the purpose of helping or injuring a cause or person |
| Bandwagon | Persuades the audience to " join the crowd" or do what " everyone else is doing" |
| Name Calling | Links a person, product, or idea, to a negative symbol or connotation |
| Testimonial | The use of well-known, respected people to endorse a product or service |
| Plain Folk | The use of everyday people to sell a product or service |
| Card Stacking | The strategy of showing the products' best features and ignoring it's potential problems |
| Glittering Generalities | Using emotionally appealing words yo get a positive response from the audience |
| Transfer | Relating something we like or respect to a product |
