| A | B |
|---|
| Bandwagon | All your neighbors are rushing to buy Pit Bull puppies. You come, too!" |
| Snob Appeal | Princeton Pit Bulls - for those who can afford the very best |
| Using Vague terms | All our Pit Bulls are new and improved |
| Name Calling | Only jerks buy poodles. Get a pit bull today. |
| Unreliable Testimony | As a car salesman, I recommend Princeton Pit Bulls |
| Transfer/Illogical Association | Picture of Pit Bull by American Flag |
| Plain Folks | You don't have to be a millionaire to afford Princeton Pit Bulls |
| Glittering Generalities | Princeton Pit Bulls - the right dog, your best choice |
| Appeal to fear | The world is a dangerous place - buy a Princeton Pit Bull |
