| A | B |
|---|
| contingent worker | one who has no explicit or implicit contract for long-term employment |
| applied research | marketing research that studies existing products to develop design improvements or new product uses |
| pure research | research done without a specific product in mind with the goal of discovering new solutions to problems |
| free economy | an economic system in which resources are owned by individuals and decisions are made independently with no attempt at government regulation or control |
| controlled economy | an economic system where the government attempts to own and control important resources and to make the decisions about what will be produced and consumed |
| mixed economy | an economic system in which some goods and services are provided by the government and some by private enterprise |
| demand | relationship between the quantity of a product consumers are willing and able to purchase and the price |
| retailer | purchases goods from a wholesaler and resells them to the consumer or the final buyer of the goods |
| factory outlet | store that carries large quantities at lower prices and carries end-of-the-season or last season's styles at lower prices |
| wholesale cooperative | group of small businesses that affiliate because of the benefit gained from cooperation in completing marketing and distribution activities |
| trademark | a word, letter, or symbol linked with a specific company or product |
| opportunity cost | the value of the next-best alternative that you did not choose |
| supply | the quantity of a good or service that businesses are willing and able to provide |
| consumer | person who buys and uses goods and services |
| profit motive | the use of resources toward the greatest profit for the producer regulating those relationships |
| e-commerce | electronic commerce through the Internet |
| patent | gives the inventor the sole right to make, use, or sell the item for 20 years |
| copyright | protects the creative work of authors, composers, artists |
| diversity | comprehensive inclusion of people with differences in personal characteristics and attributes |
| glass ceiling | an artificial limit place on minority groups moving into positions of authority and decision-making |
