| A | B |
|---|
| Banner Ad | a wide, shallow recangle seen at the top or bottom of Web pages that will take the user to the advertisor's Web site if clicked with a mouse |
| Bill Enclosures | Manufacturer or retail-produced statement enclosers that offer retailers low-cost selling oppertunities |
| Coorperative Advertising | The sharing of advertisting and its cost by two or more organizations |
| Direct Mail | Any printed advertising distributed directly to potential customers by mail |
| Institutional Advertising (Image or Corporate Advertising) | Promotion designed to sell the reputation of an organization rather than a specific product |
| Local Advertising | Advertising sponsered by local businesses |
| Media | The agencies or instruments used to convey messages |
| Media Mix | The blend of media used to communicate a message to a target audience |
| National Advertising | Advertising sponsered by companies that sell products on a nationwide basis |
| Online Advertising | Advertising messages placed on the internet |
| Product Advertising | Promotion designed to sell specific merchandise items, lines, or certain servicess |
| Regional Advertising | Advertising by retailers that have many stores in adjoining states or a confined section of the country |
| Supplements | Preprinted advertisements, usually a magazine format, that are inserted into newspapers |
