| A | B |
|---|
| Advertising | any paid form of nonpersonal presentation of ideas goods , or service made by an identified sponser |
| Mass media | Instruments of communication (newpapers, magazines radio , and television) designed to reach the mass of the people. |
| Personal Selling | Personalized, two-way communication between the process of exchanging merchandise for money or credit |
| Press kits | Promotional infomation packages that comtain press releases and photographs |
| Promotion | the communication with customers about products and service to create demand and encourage purchases |
| Promotinal Mix | the combination of all types of communication used by a business to infrom, persuade, or remind consumers about a company and/or its products |
| Public Relations (PR) | Activities designed to build positive relations wiyh the customers, employees, and the community |
| publicity | Newsworthy information about a company, product, or person placed in the media at no charge with the purpose of creating a desired image |
| Special Events | Promotional Activities designed to increase customer traffic, sell goods, and improve company image |
| Visual Merchandising | Attractive and appealing physical display of merchandise combined with effective store layout and decor |
