| A | B |
|---|
| Advertising | Any paid form of nonpersonal presentation of ideas, goods, or services by an undetified sponser. |
| Media | The agencies or instruments used to convey messeges. |
| Media Mix | The blend of media used to communicate a messageto a target audience. |
| Personal Selling | Personalized, two-way communicationbetween the salesperson and the customer in the procss of exchanging merchandise for money or credit. |
| Promotion | The communication with customers about products and services to create demand and encourage purchases. |
| Promotion Mix | The combination of all types off communication used by a business to inform, persuade, or remind consumers about a company and/ or its products. |
| Promotional Plan | A written document that details a companys promotional efforts for a certain period of time. |
| Public Relations (PR) | Activities designed to build positive relations with the customers, employees, and the community. |
| Publicity | Newsworthy information about a company, product, or person placed in the media at no charge with the purpose of creating a desire image. |
| Special Events | Promotional activites designed to increase customer traffic, sell goods, and improve company image. |
| Visual Merchandising | Attractive and appealing physical display of merchandise combined with effective store layout and decor. |
