| A | B |
|---|
| Celebrity Appearance | a personal appearace by a famous personor group for the purpose of bringing attention to the store |
| Charitable Celebrations | institutional events that promote causes and raise awareness while putting the name behind in front of the audience |
| Demonstrations | a promtional technique designed to entice customers to purchase the product by showing how a product may be used |
| Fashion Awards | award celebrations that bring publicity to the fashion industry by recognizing outstanding designers as well as showcasing new and rising designers |
| Fashion Shows | popular special events that use live models to present apparel and accessories |
| Personal Improvement Session | a seminar on personal grooming, makeup, proper dress, and do's and don'ts of fashion |
| Premiums | free gifts or comparatively inexpensive items used to reward purchasers of selected products |
| Sampling | giving away free products or charging a minimal price for introductory products |
| Special Events | a promotional event during which a store offers specific customer discounts and/ or special merchandise discounts to entice customers to buy |
| Teen Boards | a group of high school students hired by a retail store to represent it in the community |
| Trunk Shows | promotional events for which designers or company representatives bring a designer's collection to a store for a short period, possibly a day or two, for customers to view |
| Signs | individual letters or complete signs that communicate information in a retail store |
| Store Image | the perception of the store in minds of its customers |
| Visual Merchandising | attractive and appealing physical display of merchandise combined with effective store layout and decor |
| Window Display | exterior presentation of merchandise to generate in-store traffic |
| Showcase | a display case that has a glass top and front used to showcase merchandise the store wants protected |
