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F.m 5.02

AB
Product FeaturesPhysical characteristics of an item
Question TechniqueA technique of handling objections in which the customer is questioned in an attempt to learn more about the objection(s) raised
Rain CheckA certificate that entitles the customer to buy an out-stock advertised special at later time at the same advertised price
Rational Motivescustomer reasons for bying based on logical thinking and decision-making
ReturnMerchandise returned for a refund or credit on account
Sales transactionThe process of recording a sale and presenting the customer with proof of paymeant
Service CloseThe method of closing the sale that explains service that overcome obstacles or problems
Special offersAdditional item that can be obtained as a result of purchasing an item
Standing Room Only CloseThe method of closing that used when a product is in short supply or when the price wll be going up in the near future
Suggestion SellingA method of increasing sales by encouraging the customer to ad items to the prginal purchase
Superior pointA technique of handling objections in which the salesperson acknowleges objections as valid, but offsets them with other features ans benefits
Third PartyA technique of handling objections that uses a previous customer or another neutral person who can give them a testimonial about the product
Trading up (Up-selling)Suggesting a substitute item that is higher priced, of better quality, or more economical for the custumer than item originally requested
Trial closeThe salesperson's initial attempt(s) to close the sale
Undecides CustomersCustomers who need an item but want more information before making a purchase
Uneven ExchangeAn exchange transaction in which the replacement merchandise sells for more or less than the returned merchadise
which closeA mwthod of closing the sale tha encourages a customer to make a decision between two item


McDowell High School

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