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MKTG Obj 4 Terms - Comm Skills & Technology

Terms from Ch 8 & 9 of Marketing Essentials 2006 Edition

AB
BarriersObstacles that interfere with the understanding of a message
ChannelsAvenues through which messages are delivered
CommunicationsProcess of exchanging messages between a sender and a receiver
DistractinsThings that compete with the message for the listener’s attention
Emotional BarriersBiases against the sender’s opinions that prevent a listener from understanding
FeedbackReceiver’s response to a message
JargonSpecialized vocabulary used by members of a particular group
SettinCircumstances under which communication takes place
EnumerationListing items in order
GeneralizationStatement that is accepted as true by most people
PersuadeProcess used to convince someone to change a perception in order to get them to do what you want
Communicatin Programssoftware applications that enable users to electronically communicate through computers with people around the world.
Database ProgramsSoftware applications that store and organize information.
Desktop Publixhing ProgramSoftware application that is part word processor and part graphics application, and enables users to edit and manipulate both text and graphics in one document.
Graphics and design programsSoftware applications for creating and modifying images.
HomepageThe main page of a Web site that clearly and quickly lets people know what sight they are visiting.
Hypertext Markup LanguageDetailed code used to write Web pages.
Presentation softwareSoftware application that produces slide shows or multimedia presentations.
Spreadsheet programsSoftware applications used to organize, calculate, and analyze numerical data.
Word Processing programsSoftware applications designed to create documents that are primarily text but may contain a few graphic.
Enterprise resource planningSophisticated software that integrates all parts of a company’s business management.
firewallHardware or software that protects a computer from attacks by hackers
Hypertext Transfer ProtocolThe global computer protocol used to identify and locate Web pages on the internet.
InternetWorldwide network of computer networks, allowing a free flow of information.
Internet service providersCompanies that provide Internet access for businesses, organizations, and individuals.
Site MapAn outline of what can be found on each page within the Web site.
Unifrom Resource LocatorThe address of a file that is available on the Internet, usually on the World Wide Web.
Wi-FiTechnology that establishes a wireless fidelity Internet connection using radio frequencies.


Marketing Educator/DECA Advisor
Frankfort High School
Frankfort, IN

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