A | B |
channel members | the businesses used to provide many of the marketing functions during the distribution process |
channel of distribution | all of the businesses involved in completing marketing activities as products move from the producer to the consumer |
decision | a choice among alternatives |
integrated | occurs when marketing is considered an essential part of the business and is involved in all important business decisions |
market opportunity analysis | studying and prioritizing market segments to locate the best potential based on demand and competition |
market segments | groups of similar consumers within a larger market |
non-business organization | has something other than providing products and services for a profit as its primary focus |
strategy | a plan that identifies how a company expects to achieve its goals |
target market | a clearly defined segment of the market to which a business wants to appeal |