| A | B |
|---|
| On-Site Merchandising Plan | Primary purpose of this is to maximize income for a sports and/or entertainment event. |
| Four Components of On-Site Merchandising Plan | Location of vending station; design or phyiscal layout; operations; merchandise. |
| Test Marketing | Important to ensure the effectiveness of a good or service. |
| Multiple Sales Technique | Technique combined with suggestion selling, can increase sales |
| Information Kiosk | Dispenses free information in the form of maps, pamphlets and other literature and/or advice offered by an attendant. |
| Electronic Kisok | Houses a computer terminal that often employs custom kiosk software desgined to function flawlessly while preventing users from accessing system functions. |
| Plangram | A diagram of fixtures and products that illustrates how and where retail products should be displayed. |
| Proximity | Nearness in place, time, order, occurence or relation. |
| Luxury Boxes | The North American term for special seating section in arenas, stadiums and other sports venues. |
| Cretors and Company | Patented the process of popping corn in oil in 1893. |
| Harry M Stevens | "Father of Ballpark Concessions" |
| HM Stevens Concessions Company | Began by selling scorecards to crowds at racetracks, ballparks and arenas. |
| Contracting | An agreemnet between a venue and an external company that provides food and beverage services. |
| Self-Operating | Owning and operating ones own food and beverage services. |
| Start-Up Costs | Costs that are associated with the initial venture of owning a business. |
| Costs of Goods Sold | Include all costs associated with manufacturing products or purchasing goods for resale. |
| Operating Expenses | Include costs associated with the day-to-day operations of a business. |
