| A | B |
|---|
| balance | graphics don't overpower the text |
| proximity/unity | distance between elements on a page |
| alignment | justification of elements |
| repetition/consistency | consistent pattern of font and color |
| contrast | emphasize most important parts |
| white space | negative or blank space |
| business card | provide contact information |
| flyer | info about upcoming event |
| brochure | inform or advertise a topic with detailed info |
| newsletter | informational updates |
| letterhead | information on a company document |
