| A | B |
|---|
| Illustrations and photographs used to convey meaning and add appeal. | Art |
| A circle or bubble enclosing copy in an illustration. | Balloon |
| A print effect in which a color or an object appears to run off the edge of a page. | Bleed |
| An enlarged character at the beginning of a paragraph that drops below the line of text. | Drop Cap |
| Running text at the top and/or bottom of a document that is used for organization, page numbers, date, author, running title, etc. | Running headers/footers |
| Line which tells readers which page to refer to for the continuation of an article. | Jump Line |
| Quotation taken directly from the body of the article that is used to draw attention and is often made larger. | Pull Quote |
| Horizontal or vertical lines that can be applied to paragraphs, text boxes, and objects in a publication. | Rules |
| Square box filled with information related to the main story or to a completely separate article. | Sidebar |
| Container for text that can be placed anywhere on the page and formatted as necessary. | Text box |
| A semitransparent image in the background of printed material. | Watermark |
| A symbol that indicates the end of an article or news item. | End mark |
| Light text on a dark background used in headlines to draw attention. | Reverse text |
| Brief descriptive text, usually accompanying an image. | Caption |
