| A | B |
|---|
| Accounting/Finance | This function plans and manages financial resources and maintains the records and information related to the business |
| Distribution | The process of moving products from the merchant to the customer |
| Management/Administration | This function is responsible for developing, implementing, and |
| Marketing | This function is responsible for the process of planning and executing |
| Production | This function creates or obtains products or services for sale |
| Cookies | A small piece of information sent from a web server to an individual's web browser so it can later be read back from that browser |
| Demographics | Characteristics such as age, sex, income, location, education, and religion |
| Psychographics | Lifestyle characteristics which include activities, attitudes, customs, and traditions |
| Referring page | The last page visited before the current web page |
| Segment | Components of a market in which people have one or more similar characteristics |
| Site Personalization | Allows users to determine what features of a site they want to appear when they come to the site. |
| Target market | A clearly identified segment of the market to which the company wants to appeal |
| Traffic Logs | Reports produced from software on your web server or provided by the company hosting your web site that tell you the domain of your visitors and their referring pages |
