| A | B |
|---|
| Affiliate Programs | When a site agrees to place a merchant's ad without charge, but they get paid when a user clicks on the link. |
| Auto-responders | Programs that analyze incoming email and replies with a canned response. |
| Banner advertising | Online advertising technique where small hyperlinked advertisements are placed on frequently visited pages of a web site. |
| Channel Rotation | When a banner advertisement is placed within a particular category of a web site. |
| Classified Ad | Text ad just like a classified ad in print except it is listed on a web site. |
| CPM | Cost per 1000 impressions. |
| Ezine | Online magazines or email newsletters. |
| Fulfillment company | It warehouses a merchant's goods and processes orders for the merchant. |
| General Rotation | A banner advertisement is randomly displayed on a web site. |
| Goods | Tangible products, they have a touch and feel. |
| Listserv | An emailing list that receives newsletters and updates. |
| Newsgroup | Electronic billboards where people post questions and comments. |
| Number of click throughs | The number of times viewers click on the banner. |
| Number of impressions | The number of times a banner is displayed to individual viewers. |
| Opt-in | Mailing list that people have voluntarily given their email address in order to receive the email from that company. |
| Press release | A short news article sent to various media channels. |
| Return Policy | How the company deals with a customer who wants to return a purchase. |
| Secure Socket Layer (SSL) | Needed to provide credit card security for your browser. |
| Services | Intangible products, they give a benefit or satisfaction. |
