| A | B |
| Reverse type | Text appears in white on a black or color background. |
| River | White space formed from lines of copy containing poorly spaced words. |
| Rule | A term for a line in graphic design. |
| Sans serif | Typeface that is used for headings and does not contain fancy curves at the end of letters. |
| Scaling | Resizing a graphic while maintaining its correct proportions. |
| Serif | Typeface containing curls to “pull” the eye across text as it is being read. |
| Shading | The intensity of a color. |
| Side bar | A related story that appears within a larger article, usually boxed and sometimes shaded. |
| Style sheet | A sheet that contains type specifications and format definitions for different categories of text in presentation graphics. |
| Tabloid | Paper size larger than legal. |
| Thumbnails | A tiny sketch of a brochure or flyer used by a designer to arrange layout of text and drawings in a publication. |
| TIFF | A super high resolution file format used to store scanned images. |
| TrueType fonts | Scalable fonts |
| Typeface | A set of characters with a common style and design. |
| Vector | A type of graphic composed of computer-defined routines such as lines and arcs. |
| Water mark | Faint, lightly shaded image that appears behind other images. |
| White space | An area of empty space on a page used to aid the reader in reading the information. |
| Widow | The first line of a paragraph appearing at the bottom of a page or a column by itself. |
| X-height | The height of all lowercase characters. |