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Marketing Chapter 5 Final Review

AB
A state of _____ exists when the number of products supplied equals the amount of product demanded.EQUILIBRIUM
If you have a(n) _____ you alone own the rights to the item or idea.PATENT
The United States is considered a(n) _____ free enterprise system because of government involvement in its economy.MODIFIED
A(n) _____ involves anything that is authored by an individualCOPYRIGHT
. Because they prevent competition, _____ are prohibited in a free enterprise system.MONOPLIES
The single largest U.S. consumer of goods and services is _____GOVERNMENT
The process for creating, expanding, manufacturing, or improving on goods and services is called _____PRODUCTION
_____ obtain goods from manufacturers and resell them to industrial users.WHOLESALERS
A(n) _____ is a word, name, symbol, sound, or color that identifies a good or service and cannot be used by anyone but the owner.TRADEMARK
It would be a big _____ to spend more money on a new advertising campaign than the campaign would generate.BUSINESS RISK
A(n)_____ _____ _____ encourages people to start and operate their own businesses, without government involvement.FREE ENTERPRISE SYSTEM
In the U.S., if we have enough money, we have the ability to buy whatever items are legally available. This ability is a basic free enterprise principle called freedom of _____OWNERSHIP
According to the U.S. Department of Labor, a(n) _____ consists of a group of establishment engaged in producing or handling the same product.INDUSTRY
The Sleepytime Mattress Company advertises that it is “never undersold.” The company is engaging in _____ competition.PRICE
_____ is the process of achieving company goals by effective use of resources through planning, organizing, and controlling.MANAGEMENT
_____ and _____ interact to determine the price customers are willing to pay for the number of products producers are willing to make.SUPPLY DEMAND
Demand for customer goods and their respective consumer trendscreate derived demand in the industrial market
Which of the following are economic benefits of businesses?profitable companies attract competition.
When evaluating the production function during a SWOT analysis, you would look forinnovation.
What are four main functions of an organization’s operation?production, marketing, management, and finance
Intellectual property rights for inventions are known aspatents
A business that uses the money it makes to fund a cause is called anonprofit business
What is the term for the struggle between companies for customers?competition
What is the term used for a business that sells its products in more than one country?global business
Businesses that are not associated with government agencies are part of what sector?private
In business, when does the potential for profit increase?as the risk increases
What is the group that decides whether or not a business will survive?the consumers
Amount of goods producers are willing to make and sellsupply
Focuses on the sale price of a productprice competition
Sole control over a product or the means of producing itmonopoly
Consumers’ willingness and ability to buy a productdemand
Struggle for customers based on quality of products and servicenonprice competition
When supply exceeds demandsurplus
One to five percent of a business’s salesprofit
The struggle for customerscompetition
When demand exceeds supplyshortages
Potential for loss or failurerisk
What are some ways to protect intellectual property?PATENTS, TRADEMARKS, COPYRIGHTS
Explain why competition is an essential part of a free enterprise system.COMPETITION FORCES BUSINESSES TO PRODUCE BETTER-QUALITY GOODS AND SERVICES AT PRICES THAT CONSUMERS CAN PAY.
What is the difference between a domestic and global business?DOMESTIC BUSINESS SELLS ITS PRODUCTS ONLY IN ITS OWN COUNTRY. GLOBAL BUSINESS SELLS ITS PRODUCTS IN MORE THAN ONE COUNTRY.
What are the five “rights” of merchandising?THE RIGHT GOODS, AT THE RIGHT TIME, IN THE RIGHT PLACE, AT THE RIGHT PRICE, AND IN THE RIGHT AMOUNT.

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