| A | B |
|---|
| Sensory Appeal | The product tastes good, looks good and feels good |
| Image Appeal | Implies you will be better looking or healthier, or more popular if you use this product |
| Comparison Appeal | This brand is better than other brands of the same product |
| Expert | A quote from someone who is or is supposed to be an expert |
| Testimonial | A quote in support by a famous person |
| Emotional Words | Words that affect feelings |
| Bandwagon | Words that claim everybody is doing or buying |
| Saving free appeal | You will save money or get something free |
| Nostalgia | This appeal implies that the product will take you back to the good old days |
| Transfer | The beautiful, the powerful, superheroes, or things that associate with them are features with the hope that the consumer will tend to transfer the qualities of these people to the products and themselves |
| Statistics | The use of facts or statistics to impress people and encourage them to buy the problem |
| Faulty generalization | Makiing a false statement saying it applies to all |
