| A | B |
|---|
| market research | studies to determine consumer tastes and trends |
| survey method | research method gathering infomation from people through surveys or questioners |
| observation method | research method watching people and recording their buying habits through cameras |
| experimental method | research method where the researcher watches what happens when they change their products |
| focus group | a panel of six to ten consumers who discuss opinons about a product |
| merchandise information system (MIS) | a system that produces, stores, and analyzes information |
| market analysts | specialists who gather marketing information |
| four methods used to collect information | survey method, observation method, experimental method and focus group |
