| A | B |
|---|
| Marketing | Planning, pricing, promotion and distribution of ideas for goods and services. |
| Marketing Mix | Consists of product, price, promotion and distribution. |
| Distribution | Best place or best way to get product to consumer. |
| Promotion | Involves using advertising and other forms of communication to achieve a desired outcome |
| Marketing Information Management | Gathering info. to improve business decision making. |
| Selling | Includes direct and indirect communication. |
| Product-service management | Designing, developing, maintaining, improving and acquiring products or services. |
| Target Market | A specific group of people. |
| Gross Impression | Number of times a product is associated with an athlete or entertainer. |
| Market Segmentation | Dividing big market into smaller groups. |
| Sponsorships | Support events by giving money or products. |
| Publicity | An article in the newspaper - free notice. |
| e-commerce | Internet purchasing. |
| Endorsement | Supporting a product for a fee. |
| Public relations | Maintains good public images. |
| Foundation | Supports, finances or assists organizations. |
| Promotional plan | Includes personal selling, publicity, advertising, and sales promotion. |
| Marketing plan | Gives overall direction to a company and is continuaaly improved upon. |
| Advertising | Paid communication between seller and customer. |
| Entertainment Marketing | Whatever people will spend their time and money viewing. |
| Recreational Marketing | Renewing or rejuvenating your mind and body - involves active participation. |
| Sports Marketing | Using sports to market products. |
