| A | B |
|---|
| Marketing Functions | Marketing activities that are interrelated and similar in purpose are called this |
| Product Mix | Product Service management involves creating the correct one of these for a business |
| Product Service Management | the function that meets the wants and needs of the consumers through choosing the right products |
| Marketing Information Management | gathering, assessing, synthesizing, evaluating and disseminating data |
| Surveys | marketing information management makes use of this by asking people their opinion |
| Pricing | Making sure that both buyers and sellers feel they are getting a good VALUE |
| adjust prices | When a product is in high demand businesses may have to do this |
| distribution | the movement and or transfer of ownership of goods or services from producer to consumer |
| storage | distribution involves doing this with goods until they can be sold |
| promotion | communicating information to consumers or clients to achieve a desired outcome (a sale!) |
| magazine advertisement | this is an example of promotion |
| selling | matching and satisfying customer wants and needs PERSONALLY with available goods and services |
| phasing out products | product service management may do this with unprofitable ones |
| customers | marketing information management enables marketers to determine what this group wants |
| gross profit | pricing will help a business determine how much of this a business will make on a good or service |
| supply of goods | distribution will help insure that these are at the right place and right time |
| control expenses | selecting the best method of transportation will help businesses do this because some methods are more expensive than others |
| remind | promotion can help do this for customers about items that they wish to purchase |
| contact with customers | one of the reasons the selling function is so important because it involves one on one of this |
| increased employment | This is a benefit to society of the marketing functions |
