| A | B |
| Culture | knowledge, language, values, customs, and physical objects passed from generation to generation |
| Nonmaterial Culture | language, values, rules, knowledge |
| Material Culture | physical objects; i.e. tools, streets, buildings, toys |
| Ethnocentrism | view norms & values of our culture as standards to judge other cultures |
| Carriers of Culture | Language, Values, Norms, Laws |
| Language | Communication by oral, manual sign, or written symbols |
| Values | Shared ideas about desirable goals |
| Norms | rules defining appropriate & inappropriate behavior |
| Laws | formal standards of conduct, enforced by public agencies |
| 2 types of norms | Folkways & Mores |
| More | norms w/ strong feelings of right & wrong |
| Folkway | norms that are customary or usual |
| How is culture "problem solving"? | All cultures face the same problems; getting food, finding/building shelter, how to raise kids to continue way of life |
| How is culture "relative"? | Each culture must problem solve based on their own situation |
| Subculture | groups that share overall culture of society, but have own set of norms, values, lifestyles, & sometimes language |
| Counterculture | groups that have values, norms, etc. opposite of the larger culture |
| Acculturation | acquire the values & norms of the dominant culture; single majority culture |
| Multiculturalism | multiple cultures living within one society; share some values & norms, but maintain own cultural identity |
| Sources of Cultural Diversity | Environment, isolation, cultural diffusion, & technology |
| Culture Shock | discomfort that arises from exposure to different cultures |
| Culture Lag | one part of culture changes more rapidly than another |