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Java Games: Flashcards, matching, concentration, and word search. |
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MKT A-1.01 Vocab Review (Mktg, Mktg Conc, Functions)
Marketing, Marketing Concept, Marketing Functions
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| Marketing | A process of multiple, interrelated activities that direct the flow of goods, services, and ideas from the producer to the customer and back again. |
| Marketing Concept | A process of multiple, interrelated activities that direct the flow of goods, services, and ideas from the producer to the customer and back again. |
| Durable Goods | Tangible items that last a long time, such as mp3 players, automobiles, and laptops. |
| Nondurable Goods | Items that are typically consumed within a short period of time, for example fruit smoothies, gasoline, and cosmetics. |
| Services | Intangible activities that are performed by other people for money. For example, haircuts, dental treatments, and cell phone service. |
| Product Service Management | Obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities. |
| Marketing-Information Management | Gathering, accessing, synthesizing, evaluating, and disseminating information. |
| Pricing | Gathering, accessing, synthesizing, evaluating, and disseminating information. |
| Distribution | Moving, storing, locating, and/or transferring ownership of goods and services. Move the product from the producer to the consumer. |
| Promotion | Communicating information about goods, services, images, and/or ideas to achieve a desired outcome. |
| Selling | Determining client needs and wants and responding through planned, personalized communication that influences purchase decisions and enhances future business opportunities. |
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