| A | B |
|---|
| plan efficiently | Achieve satisfying connections between sellers and buyers is why marketers __________ where they need to go and how to get there _______________. |
| seven percent last year goal | Improving this year's customer satisfaction by ______ over ___________ ratings is a _____________ with a strategy of conducting customer surveys, with tactics including contacting customers and tabulating survey results |
| strategy goal | Letting people know the web address is a __________ for the __________ of increasing this year's web-site sales by 9% over last year's sales. |
| tactic strategy | Scheduling the customer-service training dates is a ______________ for the ________________ of training customer-service staff to reach the goal of improving this year's customer service (by 15% over last year's achievement). |
| success | A goal can be evaluated to determine its _______________. |
| efficient | To reach their goal, marketers plan the route they believe to be _____________. |
| strategies | When marketers determine their tactics, they make sure their tactics line up with their _______________. |
| goal | A firm's strategy is important because it shows how its __________ will be reached. |
| funds | Once marketers select what they think is the best strategy they set aside the needed ____________________. |
| situations | Marketers know that obstacles to their plan might arise because ______________ might change. |
| combine | Since each marketing situation requires a customized approach, marketers often adjust, or even ______________, their strategies. |
| marketing mix | A combination of the four elements of marketing yields the ___________________. |
| product | Determining the goods, services, or ideas a business will offer its customers is called the _________________ element of marketing. |
| price | The amount of money a firm asks in exchange for its products is called the _______ element of marketing. |
| price | Balancing value and satisfaction for the customer is part of the ____________ element of marketing. |
| place | Getting a selected product in the right place at the right time is called the ________________ element of marketing. |
| where they want | If distribution is successful, customers buy the product _____________________. |
| promotion | The _____________ element of marketing refers to the various types of communication that marketers use to inform, persuade, or remind customers of their products |
| other elements | Marketers know that changing one marketing-mix element affects the ___________________. |
| strategy | Before customizing the marketing-mix, marketers should select the _____________. |
