| A | B |
|---|
| attribute listing | breaking the problem down into smaller and smaller bits and seeing what you discover when you do |
| lateral thinking | approachng the issue from new illogical directions and using illogical methods to develop new ideas |
| analogies | comparisons between things which have similar features, often used to help explain a principle or idea |
| associations | a thought, idea or feeling that is linked with an event |
| brainstorming | identifying as many different ideas as possible during a certain time frame |
| synetics | making connections through the used of forced relations |
| Sketching | techniques for putting ideas on paper very quickly; is freehand drawing which follows the rules for technical drawings |
| Doodling | techniques for putting ideas on paper very quickly - tends to be more freeform |
| Forced questioning | uses basic question starters to develop original questions to ask and answer about the product opportunity |
| morphological analysis | uses the same basic technique as forced questioning, but is used to create a new product by mixing components in a new way |
