| A | B |
|---|
| Marketing | the creation and maintenance of satisfying exchange relationships |
| Marketing Mix | describes how a business blends the four marketing elements. |
| Product | is what a business offers customers to satisfy needs |
| Distribution | involves the locations and methods used to make products available to customers |
| Price | is the amount that customers pay for products |
| Promotion | describes ways to encourage customers to purchase products and increase customer satisfaction. |
| Product/Service Management | is designing, developing, maintaining, improving, and acquiring products or services so they meet customer needs. |
| Selling | includes direct and personal communication with customers to assess and satisfy their needs. |
| Marketing-Information Management | is gathering and using information about customers to improve business decision making. |
| Financing | requires a company not only to budget for its own marketing activities, but also to provide customers with assistance in paying for the company’s products or services. |
| Pricing | is the process of establishing and communicating the value or cost of goods and services to customers |
| Promotion | is using advertising and other forms of communicating information about products, services, images, and ideas to achieve a desired outcome. |
| Sports Marketing | is using sports to market products. |
| Target Market | is a specific group of people you want to reach. |
| Demographics | Specific information about individuals. |
| Disposable income | income that can be freely spent. |
| Royalties | a percentage of sales, are earned by teams each time merchandise bearing their logos are sold. |
| Gross Impression | is the number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer. |
| Ambush Marketing | is when companies try to pass themselves off as official sponsors when they are not. |
| Entertainment Marketing | Is marketing of entertainment as a product or entertainment used to attract attention to other products. |
| Ratings | the number of viewers the programming attracted. |
| Recreation | can be defined as renewing or rejuvenating your body and mind with play or amusing activity. |
| Tourism | is generally considered traveling for pleasure, whether the travel is independent or tour-based. |
| Data-mining | collecting data about which people travel, where and when. |
| Niche Travel | Recreational travel or tours planned around a special interest. |
